You gotta flaunt it before you can sell it!
Happy New year all you crazy kids!
Wanted to remind you that it’s January (as if you missed that fact) and I’ll be spending all my bloggy and Enchilada-y time focused on Marketing and Sales!
While M&S are around every month of the year for a small business, it seems that there is some magic fairy dust that gets sprinkled on the midnight moon between December 31 and January 1. We all inhale that dust and presto change-o we have new inspiration, new verve and new ideas to make our businesses go and grow.
So while you’re all pumped up, it’s my job to remind you about the basics and foundation systems that underly all the new sexy stuff everyone has to offer.
This month in the Enchilada, I’m breaking open the AIDA principle. This principle is taught in all marketing classes and is used by all successful firms, big and small. Once you know this, you’ll be able to hold your marketing company, admin assistant, and webguy accountable because you’ll know the four things EVERY piece of advertising must have.
BTW, The Enchilada series is all about giving you immediately applicable skills and tactics so you can more effectively delegate, automate and duplicate the stuff you hate to do in your business so you can go back to doing what you love.
You’ll also see blog posts about other folk in the world doing some rad things with marketing and sales, some classes, some sexy new tools. You know me, I’m giving it all to you!
Are you gonna stick with the Same Old Shit? or go for the Crazy New Shit?
(Photo Courtesy of Melissa Veneer and Empty and Meaningless)
Come on and Join me this month!
Love you, love your show,