Sphere: Customer Service
While Marketing and Sales brings in the business, Customer Service keeps them coming back. The experience your customers have and the service they receive during and after the transaction either brings them back or keeps them away forever.
The energy and financing it takes to keep a current customer is much less than the energy and financing it takes to bring in a new customer.
Customer Service is defined as the moment the customer has taken delivery of the product. The transaction is complete. Customer service includes activities to build relationships with the customer when they are no longer an active purchaser.
When you work with us at Room To Breathe™, we spend time getting to the nitty gritty of the behind the scenes in your Customer Service systems. Together we answer questions like the ones below and set-up functional thoughtful business systems, identify essential key performance indicators, and streamline your business. The more consistency in your customer service programs, the more you maintain relationships and encourage further purchases.
- How often do your customers want to hear from you?
- What do you do to encourage customers to return?
- How do you track returning customers?
- How do you reward referrals?