Blog
Key Performance Indicators – Your Behind the Scenes Business Systems Matter
Aloha! Wanna move your business to the next level? It’s ALL in the key performance indicators and the systems you have set up to make it easy for your to measure them. Here’s what I mean: If you want/need to increase revenue by $6000 each month, how many more sales do you need to make? How many more prospects do you need to be in front of? How many more suspects do you need to touch in order to get the amount of prospects you need? What kind of different marketing or sales strategies are you going to employ to get to that...
read moreSmall Business Systems – Follow-up on Business Cards
In the last week, I’ve been to 3 amazing and business expanding events. I have about 10 cards of people with whom I really connected. What the hell do I do with them? Come on, you know you’ve been there. The only thing that matters in business is: follow-up So, how am I gonna manage this follow-up with people who may want to work with me? There it is – I’m stuck in my own systems conundrum. I’ve been out of the “networking game” for a while and now get to figure out a system of follow-up...
read moreSmall Business Systems – A system? Creative Structure? What do you call it?
Hey all! If you don’t already subscribe to my YouTube Channel, please go check it out at http://www.youtube.com/RoomToBreatheSac/. Okay – onward to the topic. You all know how I play with words. Words are important. How we communicate, and the words we use really have impact, on ourselves and on others! So I got to thinking…. Here’s my video about it: Peace! Jessica Book a 30 Minute Sesh with me and to see how I can help you build, tweak, upgrade your sytems…uh creative...
read moreBusiness Cards – Small Business Systems
Happy Friday, friends! Â Here’s a quick video to get your brain juices thinking about how you’re gonna manage all those cards… to get exactly what you want from them! Remember, the goal is creating customer relationships, not the biggest pile of cards on your desk, or the biggest amount of names in your email address book. Jessica
read moreSo Many Oars in the Water – KPIs
I had a truly awesome conversation with a client yesterday who said, “I have so many oars in the water and I’m not moving forward.” Dude. Haven’t we all been there? I sure have. Spinning, spinning around and around. Is the stuff I’m doing having an impact? How do I measure the work I’m doing? Am I moving forward? He reminded me of something I take for granted: Key Performance Indicators or KPIs What are the KPIs in your business so you know yo’re moving forward? This is your behind the...
read moreEvent Checklist makes YOU LOOK GOOD! #SmallBiz
Yes indeed, the checklist is the small business owner’s best friend. When you spend time in your business putting on events to build your business you better have a checklist. I’ve run at least one hundred events, small, medium and large, and the way they come off polished where each attendee gets exactly what they need is by using a checklist. So here’s my starter checklist for you. Take it, use it, build on it, and make it your own. Building your new speaking business and need to make sure your events get...
read moreShut down website grabs a customer for life @JotForm #SmallBusiness
Hey gang! Yeah, I know it’s Operations Month. I couldn’t help but share with you all a shining example of awesome Customer Service tied into my internal business Operations. Those Four Spheres of business sure are interconnected! Two days ago, I received an email from a vendor of mine which said: “Action Required: JotForm Forms on your website As part of an ongoing investigation, a US Government agency has temporarily suspended our jotform.com domain. We are fully cooperating with them, but it is not possible to...
read moreChecklists are the Creative’s best friend
Don’t fence me in! Seriously! I’m creative, I love the mind mapping splat my brain feels like when I work. I come up with magnificent ideas when I free associate! Don’t fence me in! (feel free to sing along here then pick me up again underneath) Problem is for us creatives, lots of stuff falls through the cracks if we don’t have a checklist to make sure we’re delivering what we said we would. It’s easier for us to start from something than nothing and thank goodness for the interwebs where...
read moreRecipe for great cookin’ in Small Business
Ever ordered a piece of pie at a restaurant? The baker has a recipe to make that pie. The recipe includes the ingredients and the tools needed to make the pie and to deliver it to you. Ever had a piece of pie when something was a little ‘off’? Means the baker probably didn’t follow the recipe. You expected yummy goodness and got “meh” or even “yuck”. Chances are, after getting “meh/yuck” you are now reluctant to order that pie again. Maybe even reluctant to go back to the...
read moreRainbows and Unicorns as promised
When you sign up for my mailing list at RoomToBreathe.biz, I promise you Rainbows and Unicorns. I’m delivering on my promise (with help from Archie McPhee and the Cult of Unicorn) Remember to take a make some space in your day for levity, there, my brave small business owner. You got into this to have fun, right? Jessica p.s. if you’re getting full on firehose pressure of business coming in your door ’cause the Universe is delivering and you can’t keep up, set up a 30 minute sesh with me. I have behind the scenes...
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